As mentioned in the case study above, this film was reactionary. Our founder’ Evan Morsell’s preparation throughout his career and passion for helping his community operated as the driving forces for the vision and direction of this short film.

Given the context in which this film was produced the roadmap to success for this film was processed in the moment. Being sensitive to the moment and aware of the interplay between networking and the needs of your target audience were the biggest factors for success.

Utilizing his experience from documentary, event and wild life based production, Evan was able to capture the context of this outreach initiative. As you can hear in certain elements of the film, certain sacrifices (audio) had to be taken for the greater good. This highlights Evan’s strengths as a storyteller and his team’s ability to edit material recovered from challenging situations.

We often see films that create a lot of buzz and media attention that lack the follow up (due diligence) that they deserve to produce significant change. Our team was very particular about remaining in contact with the organizations present. Since the filming of this video; we have produced two additional films with Kick Dreams United and Foot Locker to raise awareness for people without homes.