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TRUST
THE PROCESS

OUR

FRAMEWORK

  • BRAND DISCOVERY ICON

    BRAND DISCOVERY

    An engaging two day sprint that leverages the bespoke attributes of your brand and audience to produce transformative mission driven solutions.

  • BRAND STRATEGY ICON

    BRAND STRATEGY

    A two to four day workshop that reverse engineers your goal. Through research and data collection; we determine the roadmap for your video campaign.

  • BRAND EXECUTION ICON

    BRAND EXECUTION

    Lights. Camera. Action! We will document your team by following the strategy that we developed as a byproduct of our discovery session.

  • BRAND MAINTENANCE ICON

    BRAND MAINTENANCE

    Remaining top of mind requires your brand to be refined. Here we narrow the gap between you and your target audience through your new insights.

CASE

STUDIES

 

Ready to Create Effective Content?

It all begins with an idea. Maybe you are perfectly equipped to meet a need? Maybe your brand has all of the right pieces to the puzzle but needs a macro perspective in order to arrange them? Brand development, strategic storytelling is the process required to stand out!

 
 

Creating Effective Content

 
 
 
 

We used to be the creative firm that employed the “ask and you shall receive” model of production. Our calendars were full of tactical interactions that received short lived buzz and accolades but would often fall flat when measured against the overall mission and bottom line of the businesses we served. We quickly and painfully learned that ‘content without a strategy is an expense’!

Learning from our mistakes; we invested our time, energy and resources in developing our brand development framework that allows us to; produce films that require little to no revisions, capture your brand’s voice and identity in an organic and captivating way and ensure that the mission of your organization is always infused in each and every campaign!

 

Our
Team

  • Evan Morsell Founder of The Rare Perspective

    Evan Morsell

    Founder - Creative Director

  • Sholape Orioloa Director

    Sholape Oriola

    Director

  • Mignotae Kebede Director / Producer / Project Manager

    Mignoate Kebede

    Producer

  • Mansa Johnson Director Of Photography

    Mansa "Twin" Johnson

    Director Of Photography

TRUSTED

PARTNERS